Reaching the youth through gaming
Together with Domina, a shopping center located in Riga, Latvia, we created a series of local events crafted and customized specifically to target the younger audience. In total, we produced three very well-received esports events in game titles such as Fortnite, Rocket League, and Minecraft: chosen specifically to reach the demographic that Domina desired. The best gamers were rewarded with Domina Shopping gift cards that they could use to purchase whatever they desired!
3 amazing
events
Different
gaming titles
2000+
total players
€2,500+
in gift cards
13 hours
of fun content
Choosing the right way to approach the audience
Thanks to the strategy of advertising the event directly to children through the local e-school platform, Domina Shopping Gaming Series events delivered on both a high number of participants that wanted to prove their gaming skills and a high number of viewers that wanted to see their friends and classmates compete in the event.