Reaching the youth through gaming

Together with Domina, a shopping center located in Riga, Latvia, we created a series of local events crafted and customized specifically to target the younger audience. In total, we produced three very well-received esports events in game titles such as Fortnite, Rocket League, and Minecraft: chosen specifically to reach the demographic that Domina desired. The best gamers were rewarded with Domina Shopping gift cards that they could use to purchase whatever they desired!

3 amazing

events

Different

gaming titles

2000+

total players

€2,500+

in gift cards

13 hours

of fun content

Choosing the right way to approach the audience

Thanks to the strategy of advertising the event directly to children through the local e-school platform, Domina Shopping Gaming Series events delivered on both a high number of participants that wanted to prove their gaming skills and a high number of viewers that wanted to see their friends and classmates compete in the event.