There is always a way
Even though during the pandemic it was not possible to organize LAN events, together with Monster Energy, we found the perfect workaround of how to reach the gamer audience during a lockdown: by producing two incredibly well-organized online events with amazing broadcasts for the local Latvian CS:GO community. A total of 260 players across 52 teams signed up to battle for their share of the combined prize pool of €2000 and the bragging rights of calling themselves the best CS:GO team in Latvia.
A stepping-stone in young e-athletes career
Each of the events spanned across two days with teams fighting their way through a Single-Elimination Best-of-Three bracket in order to crown the champion. The cherry on top was our cooperation with HLTV.org, the most popular CS:GO event coverage platform in the world, that was kind enough to feature the grand final of each of the events on their platform, thus giving the local Latvian players a chance to prove their skills to an even wider audience with the hopes of getting noticed by esports scouts.